YoBykes
 

YObykes conferred with the prestigious “OVERDRIVE Automotive Product of the Year Award 2007”.
Automotive Product of the year 2007
Mumbai: January 4, 2007: NO PETROL YObykes, the name synonymous with electric two wheelers in India was awarded as “The OVERDRIVE Automotive Product of the Year Award 2007”.

In a glittering ceremony held at the hotel Grand Maratha in Mumbai on 3rd January, 2007, the prestigious OVERDRIVE awards were given in various categories of automobiles.

The awards saw an active participation by all the automobile and ancillary companies. The ceremony was attended by who’s who of the industry. Various industry bodies like Society of Indian Automobile Manufacturers (SIAM), Confederation of Indian Industries (CII) and Automotive Components Manufacturer’s Association of India (ACMA) were also present in the ceremony.

Speaking on the occasion, Mr. Shailesh Bhandari, Director, Electrotherm India Ltd (the manufacturers of YObykes) said, “We are extremely delighted to receive this award. Our sincere efforts in making an extremely cost effective, value driven electric vehicle for the masses in India has been recognized by the industry”.

NO PETROL YObykes were launched in February 2006 in Gujarat as an inexpensive, easy to ride and eco-friendly mode of personal transport. It has received wide consumer acceptance due to its “strong value proposition” coupled with “superior performance” on roads. It has sold about 20,000 YObykes and is available through 175 YOworlds across 9 states of west & north India. Due to increasing demand of this product, the network is being expanded quickly in eastern and southern states as well.

Though there are other strong features like “NO LICENCE” and “NO REGISTRATION”, it is the value proposition (runs 700 kms in the cost of one litre petrol) that has triggered quick conversions from money guzzling petrol vehicles. YObykes are very popular amongst housewives, kids, small businessmen and office goers and junior executives who are utility & value seekers and travel fixed distances every day. At present there are six models, YOsmart, YOspin, YOtrend, YOteen, YOtuff and YOtrust that are priced between Rs 16,000 to Rs 28,000.

About OVERDRIVE Award 2007
OVERDRIVE is India’s leading business to consumer publication in the field of automobile journalism, renowned for its objective and entertaining content, and has published 100 glorious issues as of December 2006. The OVERDRIVE Awards 2007 was the eighth edition of this prestigious embellishment. Instituted in the year 2000, the OVERDRIVE Awards aim to recognise and reward the advancements and achievements in the automobile industry in India.OVERDRIVE Awards are recognised and supported by leading industrial bodies Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and Automotive Components Manufacturer’s Association of India (ACMA).

The OVERDRIVE Award ceremony was telecasted live on Aaj Tak and Headlines Today, the media partners for the award 2007. The results of OVERDRIVE Awards 2007 were declared in advance to maintain the suspense and anticipation that one would associate with this premier award.

For further information, Please contact Manish Dave @ Strategic Associates # 09240 37325